Pride Enjoy is an alternative baking company, specializing in allergen friendly treats. Everything is undetectably free from gluten, wheat, eggs, dairy, artificial coloring, and nuts (peanut & tree nut).

It is the brainchild of Janel Ordemann. She started to the company in 2014 after several years of experience working in the baking industry, and obtaining a degree in Baking and Pastry Arts.

Over the years Pride Enjoy has undergone a lot of growth and change. Beginnings consisted of operating as a wholesale company in an incubator kitchen. Now the business has a retail bakery open 7 days.